Hugo International (HK) Ltd | chubees@hugojew.com

Asialinks
Jul 3
2 min read

Address: RM K03, 1/F, Phase 2 Kaiser Estate, 51 Man Yue Street Hung Hom, KL, Hong Kong

Tel: +852 3957 4108

Whatsapp: +852 6679 3344

Wechat: Chubees

CHUBEES is a homegrown babywear brand from Hong Kong (owned by Hugo International (HK) Ltd) dedicated to producing newborn kimonos, bodysuits, and rompers made with GOTS (Global Organic Textile Standard) certified organic cotton and completely free from fluorescent agents.

Most baby clothing is made from natural fibers like cotton, which is soft to the touch, highly absorbent, breathable, and gentle on a newborn's delicate skin. 100% cotton garments are ideal for babies and are often considered a second layer of skin—providing a protective, hypoallergenic shield against external irritants.

However, few are aware that cotton farming accounts for about a quarter of the world’s pesticide usage, including fungicides, herbicides, insecticides, and defoliants. More than half of cotton grown in the U.S. is genetically modified, raising potential and unknown health risks.

In garment manufacturing, fluorescent brighteners are often added to enhance fabric whiteness and make clothes appear brighter. Some of these are migratory fluorescent agents, meaning they can be transferred through washing, chewing, sweating, or skin contact. If such chemicals are present in babywear, it can result in prolonged chemical absorption—posing a heightened risk to infants whose immune and developmental systems are still forming.

At CHUBEES, we do not use fluorescent agents or formaldehyde in our babywear. Every batch of fabric is tested in certified laboratories before production and after shipment to ensure safety and reliability.

“Protect & Love” is our brand commitment. We strive to provide safe, comfortable, and affordable baby apparel and products. In addition to our own label CHUBEES, we curate highly recommended baby brands from Europe, the U.S., Japan, and Korea—shipping fresh selections directly to Hong Kong every month. Our online direct-to-consumer model helps lower costs, allowing us to offer premium babywear at the most competitive prices.

We believe protection for your baby should not be limited by borders. CHUBEES welcomes international orders. Wherever you are, if you value purity and peace of mind in baby clothing, we’re here to bring you a touch of gentle care from Hong Kong. With our global shipping service, we make sure our promise of “Protect & Love” transcends boundaries—bringing organic safety and comfort to families around the world.

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